This research aimed to study: 1) the advertising strategies for infant and young child formula milk products on social media, 2) the sales promotion strategies for infant and young child formula milk products on social media , 3) the frequency women encounter the advertisements online. The qualitative research used observation, in-depth interviews with 10 mothers and document analysis. The sample for the quantitative position was a group of 412 child - bearing age women throughout Thailand who used these products. The following statistics were used for analysis: frequency distribution, mean, and percentage.
