The objectives of this study were to: 1) study the use of online media in marketing promotion of Ban Huai Raeng community enterprise products, Trat Province, 2) study the problems in using online media in marketing promotion of these products, and 3) study the success of these products. This was qualitative research and the data were collected from in-depth interviews from key informants consisting of 2 Community Development Officers in Trat Province, 2 teachers at Trat Community College, and 12 presidents and members of Ban Huai Raeng Community Enterprise. This study found that: 1) online marketing has become more and more important and community enterprises have used online media for marketing communication, online advertising, online public relations, online sales promotion online personal sales and online direct marketing. As a result, sales of community products have increased, 2) the market is currently highly competitive. Consumers have diverse needs. They can find product information to compare the quality and price conveniently and quickly for use in making a purchase decision, and 3) community enterprises have determined that online media was an important marketing communication strategy. The management of people, capital, raw materials, technology were important factors in achieving success in reaching the target group of community enterprises. Therefore, community enterprises should use online media as a marketing communication tool to increase consumer awareness. and increase sales of community enterprise products.
