The objectives of this research were to: 1) study the online marketing communication of independent coffee shop entrepreneurs in Chanthaburi Province, and 2) study the relationship between the demographic characteristics of coffee shop business types with online marketing communication of these shop entrepreneurs. Quantitative Research methods were used. The sample used in this study was a group of 400 independent coffee shop entrepreneurs in Chanthaburi Province from 3 types of coffee shops: mobile coffee shops; coffee corner shops and stand-alone coffee shops. The sample was selected by using the random sampling method. The statistics used to analyze data were frequency distribution, percentage, mean, standard deviation, test hypotheses with T-test and F-test statistics, one-way analysis of variance (One-Way ANOVA), Scheffes methods to compare differences of the pairs and Pearsons Correlation Coefficient.
