Al present, there are many television programs relating to Thai traditional medicines and herbs that have gained popularity among TV viewers. This is because Thai people and people worldwide have placed more importance on taking care of both their physical and mental health. Also, the government has supported the projects related to Thai raditional medicines and has made them a major system of the country, parallel to conventional medicines. Based on the preliminary study, it was found that the proportion of television programs related to Thai uraditional medicines and herbs on television broadcast schedules was relatively small compared to other television programs. Therefore, the researcher was interested in conducting a study on production process and guidelines for developing the television program entitled "The Road to Health" for people living in Chanthaburi Province. The purposes of this study were: 1) to analyze a production process of the program “The Road to Health” for viewers in Chanthaburi Province, 2) to develop a modeled television program for “The Road to Health” for these viewers. To collect the data, this qualitative study employed the techniques of observation, in-depth interview, and content analysis. There were 26 informants, including the audience of the program, “The Road to Health”, the program producers, and experts on television media.
