The objectives of this research was to study the levels and the factors that affected the perception for the political information during the bipolar political conflict as perceived by people in Makham district, Chanthaburi. The study included a sample of 394 eligible voters in the area of Makham district, Chanthaburi. The research employed a mixed method research approach which included a survey-based research approach and an interview for the qualitative research approach as well as the participatory observation method. The study results indicated that the sample had a low level of political information perception via various types of media during the bipolar political conflict. From 14 different information channels which can be divided into two groups which were a group of those who had little of information perception and a group of those who had mid-level of information perception. The former group perceived information via politicians, SMS, representatives of the public power group, civil servants, government employees, news towers, public relations trucks and etc. The latter group obtained information from radio, printing media, neighbours, friends and etc. However, the factors that affected political information perception during bipolar political conflict were the political socialization and the political incubation.
