The research aims to analyze marketing problems and to study marketing communications for durian exports of Chanthaburi Province. It was a quantitative research study with a group of important information providers including durian farmers from Khao Khitchakut District, Chanthaburi Export Association, Chanthaburi Chamber of Commerce, Chanthaburi Province,
Office of Commercial Affairs, Chanthaburi Province and entrepreneurs of durian exports business in Chanthaburi Province. The methodology of the research included information from conceptual documents, theories and related research and field studies. The research instruments were in-depth interviews including observations. The quality of the research tools were examined by experts.
การสื่อสาร, การสื่อสารการตลาด, ส่งออกทุเรียน
Communication , Marketing Communication, Durian Export
