The aims of this research were 1) to study ways of increasing values of ecotourism in the Chanthaburi Riverside Village, 2) to compare factors of genders, ages, educational backgrounds, and individuals’ social status affecting the ecotourism development in the Chanthaburi Riverside
Village, and 3) to investigate problems and suggestions for the ecotourism in order to be guidelines of the service improvement for tourists in the Chanthaburi Riverside Village. The sample group consisted of 400 tourists. The research tool used in the data collection was a questionnaire with the reliability level of 95%. The descriptive statistics were percentage, mean, standard deviation, t-test, F-test, one way analysis of variance, and the Scheffe’s method.
